![]() When done, enter this list into a keyword research tool to discover the terms that have the highest potential search volume. This will allow Google to have a better understanding of your business. Meanwhile, a tutoring service may list the different subjects they specialise in such as English, Mathematics and History. If you own a roofing company, your list may include roof repairs, gutter cleaning, replacements and maintenance. You should also make a list of the complete goods and services that your business offers. For instance, if you own a restaurant, variants under this category can include the cuisine you are specialising in, the kind of customers you want to attract and the overall ambience of your establishment. Create a list that includes your business’ type and the different subtypes and qualifiers that fall under this umbrella. To figure out the correct category for your business, you should first know the search phrases and terms that are relevant to your company. Our quick tips will help you find out which one, ultimately, is the right primary category for you. For example, if you sell conditioners with after-sales services, you don’t know which one to prioritise: Air Conditioning System Supplier or Air Conditioning Store. For others, it might be easy, such as restaurants with specific regional cuisines but for other businesses, they might have a hard time deciding whether to use one or the other. There are currently over 5000 (you read that right) categories available so it can be hard to choose which one is right for your business. How to Choose Google My Business Categories Categories also affect the menus you can use in your listing, the attributes that are associated with your business and your hours of operation. Some features, like booking buttons, Google Posts and reviews, aren’t available for specific categories like hotels and educational institutions. The Importance of Google My Business CategoriesĪside from improving your business’ searchability, Google My Business categories can also determine the features that are available in your GMB listing. These classifications group businesses with similar characteristics, allowing a search engine to provide more accurate and relevant results based on a user’s search. Selecting the right Google My Business categories can help improve your business’ online presence, especially among locals.
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